The City of Dallas has announced that Guillermo Perales will be awarded for the economic impact of his company, Sun Holdings, LLC. The company has had a major economic impact on the City of Dallas. Overall, Sun Holdings has created more than 10,000 jobs, mostly in the state of Texas. Sun Holdings has staff working in franchises and also in their main office in Dallas, which oversees the company’s acquisitions, growth, and management.
Guillermo Perales is a successful Dallas entrepreneur who owns over 400 franchises of brands like Burger King, Popeye’s, and T-Mobile. He has received multiple professional awards for his work as a franchise owner and for the growth of his business. Sun Holdings, LLC began in 1997 as a small local operation. Every year since 1997, Guillermo Perales has guided his company to grow. It has nearly doubled in size each year since it began. Now, Sun Holdings has a staff of more than 10,000 employees. It is a major job creator in the Dallas area. Every year, the franchises owned by Guillermo Perales bring in important service industry dollars to the city of Dallas and help boost the city’s growing economy.
Guillermo Perales is very proud of the work that Sun Holdings has done. He says, “I’ve met so many hardworking people who work in our franchises. A lot of them are young people in their first jobs, or people who just moved to the United States. It feels great to be able to give them a start.” Sun Holdings has a great corporate growth program, and they reward successful employees with greater responsibility and compensation. Many employees who started out working in franchises now work for Sun Holdings’ corporate office in Dallas.
Guillermo Perales was celebrated with a banquet and an award ceremony with the city. To celebrate with his employees, Perales threw a party for all of Sun Holdings’ Dallas-based employees to celebrate their more than 15 years of good work.
Popeye’s is a major chain with restaurants all over the United States. It is one of the most popular and beloved fast food chains in the country. However, you might not know that Popeye’s is run by franchisees. That means that individual owners are in charges of the Popeye’s stores; the national brand is made up of several franchise owners. One of the largest franchise owners is Guillermo Perales. He owns most of the Popeye’s stores in Dallas, Texas, and now also owns stores in Florida, Oklahoma, and around the United States. While Sun Holdings also run franchises for other fast food brands, for more than 400 franchises in total, Popeye’s is one of their largest brands.
When Popeye’s wants to expand their franchises, they often turn to Guillermo Perales as a franchisee. This year, Popeye’s is building four stores that will be franchised to Sun Holdings. Two of those stores will be in Oklahoma and two will be in Texas. These will add on to the already large number of Popeye’s franchises that are owned and operated by Sun Holdings, LLC, Guillermo Perales’s Dallas-based company. Guillermo Perales looks forward to working in new communities in Oklahoma and Texas, and to creating jobs in those towns.
Popeye’s relies on Guillermo Perales to represent the brand to the community. They trust his business sense and know that he will hire great staff to run the stores. Guillermo Perales received the Popeye’s Developer of the Year Award in 2003, 2004, and 2006. He also received three Popeye’s Gold Plate awards, three Silver Plate awards and two Bronze Plate awards from Popeye’s. He was named #1 in Operations Excellence in 2006, 2007, and 2008. Guillermo works well with Popeye’s management, and his stores always achieve high rankings for quality, customer service, and other benchmarks.
Dallas, Texas, is lucky that it has a very civically active population. Many of Dallas’s more than 1,100,000 citizens engage in some sort of volunteerism, leadership, or local government role. The city has several major civic events like charity fundraisers, city cleanups, and holiday meal service to needy families. Like most of his friends and neighbors in Dallas, Guillermo Perales loves to give back to the community and to help those in need.
Guillermo Perales sits on many boards in Dallas. A sample of the local and national organizations he supports includes: Southern Methodist University 21st Century Council, Burger King Diversity Advisory Board, the Dallas Assembly, the New American Alliance, and the National Franchise Association. In his volunteer work, Guillermo Perales likes to support educational institutions. He is a member of the board of advisors for his Alma Mater, Institutio Tecnologico y de Estudios Superios de Monterrey in Mexico.
Guillermo Perales is also passionate about supporting the Latino community in and around Dallas. The Latin-American/ Dallas Fort Worth fund, which he cofounded, supports programs and initiatives that benefit the Latino community in Dallas/ Fort Worth. Guillermo Perales has been named a major leader in the Latino community, and he uses that position to garner support and interest for community and charitable events. He has also created a Certificate of Achievement Award program, which motivates young people to stay in school.
Guillermo Perales’s love of giving back extends to his business as well. Perales’s company, Sun Holdings, LLC, emphasizes volunteering and charitable giving in its corporate culture. For example, Sun Holdings’ fast food franchises serve more than 50,000 free meals each year to veterans on Veteran’s Day. As Sun Holdings grows to a company with nearly 500 franchises, they are able to do more and more for the communities in which they work.
With a recent acquisition of 96 Burger King stores in Florida and Texas Guillermo Perales is the largest minority Burger King franchisee in the United States. Overall, he is the 4th largest Burger King franchise owner in the United States. In addition to his Burger King franchises, Guillermo Perales owns hundreds of fast food franchises including Cicis, Popeye’s, and Del Taco.
Because of his success as a Burger King franchisee, he was elected as head of the Burger King Hispanic Franchise Association, a group of Hispanic owners of Burger King franchises. The Association serves as a way for franchise owners to share ideas, collaborate, and address their concerns. They are able to act as a single voice in their communications with Burger King, which allows them to communicate more easily. Burger King management is often extremely busy, and struggles to find time to check in with all their franchisees. Through the Hispanic Franchise Association, the Hispanic franchise owners can make sure that their concerns and ideas are heard. For example, the Association has worked with Burger King to make sure that their restaurant’s menus and nutrition information are translated for their Spanish-speaking customers.
Guillermo Perales has been a member of the Burger King Hispanic Franchise Association for several years, and now leads the group. He is responsible for communicating with Burger King on behalf of the association. Because of his long relationship with Burger King, he has a great working relationship with the company. This allows him to advocate for the Association’s members’ needs and to voice their concerns. Through the Association, Guillermo Perales also mentors newer franchise owners who have less experience than he does. He leads workshops and webinars in topics like brand promotion, staff management, and professional development. Guillermo always welcomes questions and requests for advice from Association members.
Guillermo Perales is a well-known entrepreneur who lives in Dallas, Texas. He is the CEO of Sun Holdings, LLC, which is the 39th largest Hispanic-owned business in the United States. Sun Holdings owns and operates hundreds of franchises in the United States. They own franchises of brands like Golden Corral, Cicis, Del Taco, and T-Mobile, to name a few. Many undergraduate students look up to businessmen like Guillermo Perales when they are planning their studies. He earned a degree with honors from the Instituto Technologico y de Estusios Superiores de Monterrey in Mexico before he moved to the United States.
Instituto Technologico y de Estusios Superiores de Monterrey is part of the Tecnologico de Monterrey university system, which has 31 sites in Mexico in addition to a large international presence. It has high school, undergraduate, and postgraduate programs. Students study large variety of specialties such as business and management, health, humanities and social sciences, sciences and engineering, and information technologies and electronics. Guillermo Perales studied in the undergraduate business and management program. This program trains students to become leaders in the business world, with emphasis on good citizenship, strategic management, and leadership of staff. Undergraduate students can earn Bachelor of Arts degrees in business administration, financial management, marketing, finance & accounting, organizational psychology, and other related business specialties.
Guillermo Perales graduated from Instituto Tecnologico y de Estusios Superiores de Monterrey with honors. After college, he moved to the United States to pursue business opportunities in Texas. He also decided to further specialize in business. He was accepted to the Texas A&M Master of Business Administration program, from which he earned his postgraduate degree. With his academic and business success, Guillermo Perales is a good role model for any student who is considering studying at the Instituto Technologico y de Estusios Superiores de Monterrey.
Guillermo Perales, one of the largest entrepreneurs in the Dallas area, is a Texas A&M graduate. He came to Texas A&M for graduate school and earned a Master of Business Administration (MBA). Guillermo Perales has great praise for his program at Texas A&M. He recalls, “I was really challenged at Texas A&M to think critically about all aspects of business. When I graduated, I was ready to do business in the real world. I also developed a great network of friends and colleagues at Texas A&M. On a personal note, I was new to the United States when I started this program, and everyone was very kind and welcoming.”
After earning his MBA, Guillermo Perales went on to become of the largest franchise owners in the country. He is the owner of Sun Holdings, LLC, which owns franchises of service industry companies across the United States. It’s not possible to list all his awards and accolades here, but Sun Holdings has been repeatedly recognized as a fast-growing company with excellent service and employment records. Like many Texas A&M graduates, Guillermo Perales emphasizes service and giving back to the community in his work. Sun Holdings employees gave over 1,500 community service hours to Dallas organizations last year alone. The company is also a leader in corporate philanthropy. Guillermo Perales has served on the Dallas Chamber of Commerce and sits on the board of community organizations like schools, mentorship programs, and non-governmental organizations.
Guillermo remains active in the Texas A&M alumni community. He loves to attend class reunions and catch up with his former classmates. He and his wife recently hosted a meet and greet for potential Texas A&M Master of Business Administration students. At the event, Guillermo Perales was pleased to meet several students with great potential as entrepreneurs. He always welcomes questions from students who are considering pursuing an MBA.
Guillermo Perales has been CEO of Sun Holdings, LLC, since 1997. Since then, the company has grown very quickly but has managed its growth by sticking to what it knows. He has won awards and recognition from Area Developers Magazine, Hispanic Business Magazine, Restaurant Finance Monitor, Ernst and Young, and others. It now owns franchises of fast food restaurants around the country. Personally, Guillermo Perales has received multiple awards for his good citizenship as well. He has served in the Dallas Chamber of Commerce and on the boards of many Dallas educational institutions.
In a new move by Guillermo Perales, the company has begun to purchase T-Mobile stores as franchises. They began with one T-Mobile store in Dallas, and now Guillermo Perales has 13 T-Mobile stores in his portfolio. T-Mobile is one of the leading cell phone and service providers in the United States. Guillermo Perales is bringing his expert management and business skills to a new forum with this move. He has physically renovated some of the older stores to give them a more attractive look, and he has made sure that T-Mobile’s best products and deals are available to his customers.
Since Sun Holdings has mostly focused on restaurant franchises in the past, this might seem like a risky move for Perales. We asked him how he knew the company could take on this new service. He replied, “I haven’t ever managed a cell phone store. I have plenty of experience with restaurants, and I knew this was a good move, so I brought in new staff that has worked in this particular industry before. I can guarantee that even though Sun Holdings is new to the cell phone service industry, our staff is trained and ready to help our customers.” Dallas customers agree. Since Guillermo Perales took over these franchises, T-Mobile has seen increased sales in the Dallas area.
Guillermo Perales is a busy entrepreneur who spends a lot of time on the go. He owns hundreds of fast food franchises, so he spends much of his day checking in on the franchises or meeting with individual restaurant managers. With his busy meeting schedule, he is usually looking for an affordable, quick option. Guillermo often grabs a quick lunch at one of his Burger King, Arby’s, or Popeye’s franchises.
While fast food can have a bad reputation, Guillermo Perales is able to eat healthy on the move. He says, “the secret is the look at the menu carefully.” Guillermo familiarizes himself with the nutrition information on the menus of his restaurants so that he knows which menu items are the healthiest. His restaurant managers also make sure that all their staff members are familiar with the nutrition information on the menus so that they can advise customers who are looking for healthy fast meals.
Guillermo Perales usually sticks to salads, soups, and other light items when eating on the go. Now, many fast food restaurants offer healthy substitutions like carrots or apples instead of more traditional, less healthy, sides like French fries. Guillermo also uses condiments sparingly so that he does not add too many calories to his meals.
For Guillermo, eating on the go can be both healthy and delicious. For him, it is important that each of his franchises have healthy options on the menus. Guillermo knows that many of his staff eat meals at their restaurants, and that children and community members rely on their nutrition information to help pick meals. He has partnered with the national chains for several of his franchises to ensure that his franchises are giving customers all the nutrition information, and the widest range of health food options, that they can.