Ernst & Young Award Winner Guillermo Perales Shares Principles of Entrepreneurial Spirit

Winner of the Ernst & Young Entrepreneur of the Year Award in 2008, Guillermo Perales, has not only exploded with success since being honored—he has proven that the award was well-deserved.

Guillermo Perales shares this distinction with numerous CEOs, business leaders, and professionals from across the US and the world, though he has shown a much longer history of being recognized for his entrepreneurial spirit. He has been acknowledged for his business excellence and leadership since 2005, and since then, many local and national organizations, have recognized Guillermo Perales for his business acumen, influence, and leadership in the Dallas/Fort Worth area and amongst the Latino community. Recently, Guillermo Perales expanded his portfolio once more by opening his first T-Mobile store in a predominantly Hispanic neighborhood in Dallas, and now the company operates 15 T-Mobile stores. He was also the recipient of the 2013 American Dream Award.

The entrepreneurial spirit might come easily to Guillermo Perales, but it doesn’t have to for others. Here is some advice he offers:

Motivate yourself. This is the most fundamental component of being an entrepreneur. No one will take over your success except yourself, so find the best things that motivate you to try new techniques, take on leadership roles, or help you see success in the future, notes Guillermo Perales.

Be willing to fail. From Henry Ford to Bill Gates, success never comes easy. Every entrepreneur knows that failing is another attempt to get it right. Just like falling, be sure you know how to fail and minimize the damage, says Guillermo Perales.

Be ethical. Guillermo Perales knows that entrepreneurs always need support for strong business visions, and the best way to get that support is by having a reputation as an ethical, fair, and smart leader. Guillermo Perales speaks from experience – Franchise Times awarded him the 2013 Franchise Dealmaker of the Year, which he was proud to receive on account of his ethics. Support in business breeds loyalty, which is a timeless measure of success in business.

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