Guillermo Perales – Sun Holdings, Inc and the Restaurant Industry

Guillermo Perales has become known as one of the largest restaurant franchise owners in the United States of America. He has the drive, determination, and skill to operate more than 400 restaurants successfully across four states as the President and Chief Executive Officer for Sun Holdings, Inc. He has been publicly recognized for his work in the restaurant industry, as well as his overall leadership within his community. In 2014 alone, he was awarded the Empire Builder Award from the Greater Dallas Hispanic Chamber of Commerce, Multi Unit Franchisee Magazine ranked him seventh Multi Unit Brand, and the Dallas Business Journal ranked him first Largest North Texas Hispanic Owned Business and Largest North Texas Minority Owned Business. He is currently a member of numerous prestigious organizations including the Southwestern Medical Foundation, Greenhill School Board, National Franchise Association, International Hispanic Franchise Association, and the National Association Management Group. Since his immigration to the United States, Guillermo has become of the most recognized franchise operators in the country. Since 1997, he has produced an annual growth rate of 50 percent for his company and quickly turned himself into the largest Latino franchise owner in the United States.

In an industry that is difficult to find success, Guillermo Perales continues to build on his already successful career as a restaurant entrepreneur. Through an immense amount of hard work and determination, he built Sun Holdings, Inc from the ground up starting with only a single Golden Corral restaurant. Since its founding, not only has Sun Holdings, Inc become immensely successful, but it has given Guillermo Perales the ability to be a leader for his community. He cares deeply about the education opportunities that children have, and his success has opened the door to the philanthropic realm. He is well known as a Latino Leader for his community and Hispanic people all around the country. In 2013, Sun Holdings was listed 8th on the 200 ranking of largest restaurant franchisees published by Franchise Time.


Building a Franchise Empire

If you plan to own multiple franchises, you must successfully expand the number of units you own. In doing so, you will find that you can’t oversee every store and operation hands on. To overcome this challenge, you will need a strong layer of management in place to keep your business running on all cylinders.

Trust is probably the hardest challenge when allowing other managers to run your operation while you’re not available. However, it is a critical business decision that you have to face. You need to find a balance between enabler, coach, and manager. By all means avoid becoming a micromanager who needs updates on every aspect of the business. There are ways to get the information you need at the time you need it. The micromanager often creates more tension, frustration and constant distrust amongst employees. This micromanagement methodology leads to unsatisfactory experience for the customer. The best managers must earn the trust of the customer consistently to be successful.

The best way to address customer experience is high-quality training, protocols, and clear communication. Every team needs a playbook, and it’s up to the franchise owner to design the plays and get everyone who is employed speaking the same language. Sales gains can dissipate if owners don’t find ways to retain customers and get involved in the community. Franchisers will look for owners who can build a business by growing word-of-mouth excitement and contribute to local activities and charitable cause. They also want to see owners who have good relationships with real estate brokers and developers, as well as different suppliers, which helps expedite the process after an agreement is signed and before a store actually opens.

Sun Holdings, Inc., was founded in 1997 by now President and CEO Guillermo Perales.. Their operations have created 12,000 local jobs, and they plan to continue to grow. They also have 42 T-Mobile stores in their portfolio.