Ernst & Young Award Winner Guillermo Perales Shares Principles of Entrepreneurial Spirit

Winner of the Ernst & Young Entrepreneur of the Year Award in 2008, Guillermo Perales, has not only exploded with success since being honored—he has proven that the award was well-deserved.

Guillermo Perales shares this distinction with numerous CEOs, business leaders, and professionals from across the US and the world, though he has shown a much longer history of being recognized for his entrepreneurial spirit. He has been acknowledged for his business excellence and leadership since 2005, and since then, many local and national organizations, have recognized Guillermo Perales for his business acumen, influence, and leadership in the Dallas/Fort Worth area and amongst the Latino community. Recently, Guillermo Perales expanded his portfolio once more by opening his first T-Mobile store in a predominantly Hispanic neighborhood in Dallas, and now the company operates 15 T-Mobile stores. He was also the recipient of the 2013 American Dream Award.

The entrepreneurial spirit might come easily to Guillermo Perales, but it doesn’t have to for others. Here is some advice he offers:

Motivate yourself. This is the most fundamental component of being an entrepreneur. No one will take over your success except yourself, so find the best things that motivate you to try new techniques, take on leadership roles, or help you see success in the future, notes Guillermo Perales.

Be willing to fail. From Henry Ford to Bill Gates, success never comes easy. Every entrepreneur knows that failing is another attempt to get it right. Just like falling, be sure you know how to fail and minimize the damage, says Guillermo Perales.

Be ethical. Guillermo Perales knows that entrepreneurs always need support for strong business visions, and the best way to get that support is by having a reputation as an ethical, fair, and smart leader. Guillermo Perales speaks from experience – Franchise Times awarded him the 2013 Franchise Dealmaker of the Year, which he was proud to receive on account of his ethics. Support in business breeds loyalty, which is a timeless measure of success in business.


Guillermo Perales and Sun Holdings: The Largest Minority Employer in the US

Guillermo Perales of Irving, Texas, is the founder and CEO of Sun Holdings, which was established in 1997. In case you are not aware, Sun Holdings and its leader Guillermo Perales are in the restaurant business. Starting with only one franchise in 1997, the savvy and smart entrepreneur Guillermo Perales took Sun Holdings to the top in the fifteen years it has been in existence. In fact, Dallas Business Journal named Sun Holdings number one of the Top 25 North Texas Minority-Owned Businesses at the beginning of 2013 – Guillermo Perales knows what he is doing!

Guillermo Perales’s Sun Holdings supports the successful establishment, management, and services offered by a wide range of family-style and fast food restaurants in the Dallas/Fort Worth area, and has done so with professionalism, grace, and by employing the largest amount of minority workers in the area. The franchises that make up Sun Holdings, then, not only indicate that success occurs through growth and professionalism, but has also shown that a diverse workforce is part of the future of the entrepreneurial spirit. Guillermo Perales has leadership to spare – he has ranked as the largest Golden Corral and Cici’s Franchisee and the 4th largest Burger King Franchisee in the country! Additionally, he has recently acquired 52 Arby’s restaurants.

Through his strengths in leadership, strategic business development, and fostering annual growth, Guillermo Perales has guided Sun Holdings through the most significant job growth of any company for the past five years, creating one of the largest Hispanic owned companies in the nation. Guillermo Perales, however, would be the first to recognize that none of this success was possible without the support of dedicated employees.

Amongst the almost 400 franchises that make up Sun Holdings, Guillermo Perales recognizes that employees are what create success, and that—especially as it pertains to restaurant operations—a smile, hard work, and loving what you do are always what makes for success.

Sun Holdings Founded by Guillermo Perales

Sun Holdings is one of the fastest growing minority-owned businesses in the United States. Guillermo Perales founded Sun Holdings in 1997. He created the company after he completed his Master of Business Administration degree from Texas A&M University.

Guillermo Perales does more than operate Sun Holdings. He has also used the limited liability company to purchase a number of fast food restaurant franchises. After Guillermo Perales founded the company, he enjoyed close to an annual growth rate of 50%. The success of Sun Holdings, LLC is due to the business genius of Guillermo Perales.

By 2005, Guillermo Perales’s company was named one of the fastest growing companies in the Dallas and Fort Worth areas by Southern Methodist University’s Cox Business School’s annual Dallas 100 rankings. Between 2001 and 2005, Guillermo Perales’s Sun Holdings saw an employment increase of 400 percent. This made it the largest Hispanic minority-owned employer in the Dallas and Fort Worth metropolitan area.

Guillermo Perales has built himself a fast food empire. In 2012, Guillermo Perales’s Sun Holdings, LLC had 250 stores in its portfolio. In 10 months’ time, Sun Holdings jumped to 400 stores. This phenomenal growth was due to Guillermo Perales’s purchase of 50 Arby’s stores in Dallas. Some were converted to Burger Kings and Popeye’s stores. By June, Guillermo Perales purchased nearly 100 Burger King franchises in Orlando.

Guillermo Perales is grateful for the success he has achieved. While he has demonstrated repeatedly his skill at acquiring and managing a chain of fast food franchises, he also purchased 13 T-Mobile stores. Guillermo Perales gives back to his Texas community now by providing free meals to tens of thousands of people each year. Additionally, Guillermo Perales gives around five million free meal certificates to local students each year.

Remarkable Growth in Guillermo Perales’s Sun Holdings

Some people spend their entire lives running a business and don’t receive half the recognition Guillermo Perales receives for his work as a minority business leader in Texas. Guillermo Perales is the owner of hundreds of fast food restaurants. Guillermo Perales created Sun Holdings, LLC in 1997. It was through this company that he began purchasing a portfolio of fast food stores.

Guillermo Perales is an entrepreneur and CEO. In the 15 years since he created his business, he has guided it throughout all of its rapid growth. Jumping to a portfolio of 400 restaurant franchises, Guillermo Perales is among the top franchise owners in the United States. He is the largest Latino franchisee in the United States.

The largest number of franchises under Guillermo Perales’s Sun Holding’s portfolio are Burger Kings. He is the fourth largest Burger King franchise operator in the United States with 172 stores. Among the other top owners, he is the biggest minority franchisee in the United States, with control of 72 Popeye’s restaurants, 33 Golden Corrals, 46 Cici’s restaurants, 6 Del Tacos, and 51 Arby’s restaurants.

With such an impressive portfolio, it is easy to recognize why Guillermo Perales has been rewarded for his success. Some of his earlier awards are from 2005. He was recognized by the City of Dallas for the positive impact his Golden Corral restaurants had on the local economy and received an award for Outstanding Business Excellence in 2006 from the North Texas Regional Certification Agency.

Guillermo Perales doesn’t need awards and recognitions to tell him he has been an exceptional businessman. He sees it for himself with the continual growth of his Sun Holdings portfolio. Guillermo Perales has come a long way from a student studying in Mexico. Out of gratefulness, he helps children and the military with free meals.

Hispanic and Latino Entrepreneur Leader Guillermo Perales

America is a country built by immigrants. Throughout America’s history immigrants have worked in the mines, worked in the factories, and done a lot of drudgery. However, those jobs kept the country running. Even today, the topic of immigration still raises debate but Guillermo Perales is a shining example of how successful immigrants to the United States can still be.

Guillermo Perales originally studied to be a Certified Public Accountant at the Monterrey Institute of Technology and Higher Learning in Monterrey, Mexico. After graduating with honors, he moved to Texas where he attended Texas A&M University to complete his MBA.

It was with the completion of his MBA that Guillermo Perales was ready to take on business in the United States and be recognized for his skills. He created Sun Holdings, LLC in 1997. In 15 years, Guillermo Perales used his skills as a business professional to grow the company at an annual growth rate around 50%.

The growth of Sun Holdings, LLC meant Guillermo Perales became of the most successful Latino businessmen in the United States. In 2005, Hispanic Business had ranked Sun Holdings as the fastest growing Hispanic-owned company in the United States for the last five years. This ranked Guillermo Perales’s company as the 29th largest Hispanic company in the United States.

Since then, Sun Holdings has only grown. Through his company’s portfolio, Guillermo Perales was the owner of 250 restaurants and fast food franchises in 2012. In 10 months, Guillermo Perales increased the company portfolio to 400 restaurants, over 100 of which are Burger Kings.

In 2012, Guillermo Perales received a lifetime achievement award from the Latino Hotel and Restaurant Association and was featured in Latino Leaders magazine’s “101 List” as one of the most influential Latinos in the United States.

Restaurant Franchise Owner Guillermo Perales

People find different ways to become successful. Guillermo Perales chose to become an entrepreneur and in doing so, became one of the most successful minority business leaders in the United States. After completing his Master’s Degree in Business Administration, Guillermo Perales created Sun Holdings, LLC. It was this company Guillermo Perales would lead and drive to success.

Guillermo Perales is CEO of Sun Holdings, LLC but more interestingly is among the top franchise owners in the United States. He grew his company by purchasing Burger Kings, Popeye’s restaurants, Golden Corrals, Cici’s restaurants, Del Tacos, Arby’s restaurants, and even T-Mobile stores. Between 2001 and 2005, Guillermo Perales’s Sun Holdings’ employment grew by 400 percent making Guillermo Perales the largest Hispanic employer in the Dallas-Fort Worth metropolitan area.

Owning so many restaurant franchises meant Guillermo Perales employed a lot of people. The employment he provided was recognized by the City of Dallas for the positive impact his Golden Corrals played in the local economy. In both 2008 and 2009, Guillermo Perales was recognized by Area Developers magazine as of America’s top franchisees.

Guillermo Perales’s awards and recognitions date back to 2005 and as recently as 2012, he earned the Lifetime Achievement award from the Latino Hotel and Restaurant Association. Guillermo Perales was honored to receive the award since it cemented his success as an entrepreneur.

When Guillermo Perales studied for his MBA, he probably did not picture himself owning 400 restaurants and fast food stores. However, that is the path he followed and he has been very successful as a restaurant owner. Guillermo Perales believes much of the success he has experienced developed as a result of his strong foundation for strategic business development. While it only took 15 years for Guillermo Perales to climb so high, he knows it will take further skill to maintain operations and continue future growth.

Many Board Positions Held by Guillermo Perales

With a master’s degree in business administration and a natural talent for growing his business, the advice Guillermo Perales had to offer on matters of business was counted on among those who knew of him and his success. In just 15 years, Guillermo Perales started out as an entrepreneur and grew to be the largest Latino franchisee in the United States.

With the experience and know-how, Guillermo Perales was invited to serve on many different community and business boards. He has held about 18 different positions including: President of the BK Hispanic Franchise Association and board member positions of the: BBVA Compass Bank Advisory board, Southwestern Medical Foundation Trustees, National Association Management Group, National Franchisee Association, and more.

Some of his board positions have been for education, the food industry, schools, the Latino/Hispanic community, and local boards such as the Dallas Regional Chamber of Commerce. Many different boards have benefitted from Guillermo Perales and his skills as a natural leader and businessman.

The positions of success, responsibility, and authority have done little to change the caring nature of Guillermo Perales. He stays committed to community no matter how many new businesses he owns and operates. It was Guillermo Perales’s personal belief that a thriving business should build upon a strong community. Without the community, no business would survive. So Guillermo Perales co-founded Latin American/DFW Fund to raise money for Latino-targeted programs. The programs were designed to support education and encourage Latino student to see their education through.

Guillermo Perales knows without his education, he would not be the successful entrepreneur and franchise owner he is. So he set out to encourage and reward students for staying in school. Guillermo Perales created a Certificate of Achievement Award program for students that adhere to the program and don’t give up on their education.

MBA Completed at Texas A&M University by Guillermo Perales

Education is important and no one knows that better than Guillermo Perales. Before Guillermo Perales ever became a successful entrepreneur, he attended school; first in Mexico and then in the United States. In both schools, Guillermo Perales worked hard to perform the best he could as a clear statement of how he would later manage the rest of his career.

Guillermo Perales moved to Texas from Mexico. He attended Texas A&M University where he studied business. He earned his MBA before he started his own business. Guillermo Perales was always determined to create a successful business for himself and he did so when he created Sun Holdings in 1997.

Guillermo Perales grew his business by buying various restaurant and fast food franchises. In 15 years, Guillermo Perales developed a successful business strategy that allowed him to own and operate 400 restaurant and fast food stores. All the while, Guillermo Perales remained hopeful Latino students would recognize they too had the power to become successful business leaders.

Guillermo Perales does not ask Hispanic student to go into business; he does ask them to remain faithful to their education. Too many students give up on their education and Guillermo Perales has worked hard to end the cycle. He co-founded the Latin American/ DFW Fund to raise money for programs specifically targeting Latino children and providing incentives for them to remain in school.

Guillermo Perales cannot sit and talk to each student about his own education and his success as a business owner, but he can help encourage students to finish their school by funding programs. Creating the program was Guillermo Perales’s way of supporting the large Latino community in the Dallas area. He knows the value of education and encourages students to see its value too.

Guillermo Perales Operates Many Fast Food Franchises

Guillermo Perales is an entrepreneur. Instead of buying a vacant building and creating his own restaurant, he opted for buying and improving the operations of pre-existing franchises. After Guillermo Perales completed his MBA in Texas, he founded Sun Holdings. For 15 years, Guillermo Perales adhered to his successful business strategy.

Since Sun Holdings was founded, it grew by an annual rate of around 50%. Guillermo Perales was proud of the success his business. By 2005, Guillermo Perales started to get recognized for his work and his success. Tied to the Hispanic and Latino community, many of his awards and recognitions were tied to his success as a Hispanic business owner.

In 2005, Guillermo Perales’s Sun Holdings was ranked top in job growth and the fastest growing Hispanic-owned company. It was a recognition he had received in previous years too. In 2005, he was the owner of the 29th largest Hispanic company in the United States. From 2002 to 2005, Guillermo Perales’s company had been named one of the top 10 fastest growing companies by the Southern Methodist University’s Cox School of Business.

Years before in 1999, Guillermo Perales started to acquire Popeye’s and Burger King franchises to diversify his business portfolio. Between 2011 and 2012, Guillermo Perales’s portfolio of fast food and restaurant franchises exploded from 250 to 400. The franchises owned and operated under Guillermo Perales range in states from Texas to Florida.

Many of the recognitions and rewards earned by Guillermo Perales have been for his achievements as a Latino or minority business leader. But some have been specifically given to Guillermo Perales for his success as a franchise owner. In 2003, 2004, and 2006, he was voted Popeye’s Developer of the Year. In 2008, Guillermo Perales was listed 25th on the Restaurant Finance Monitor where he was ranked 57th in 2005.

Guillermo Perales is Remarkable Entrepreneur

Not every businessman succeeds the first time they start a business. However, owning and operating your own business is part of the American Dream. Guillermo Perales believed in that dream when he moved from Mexico to the United States. As a graduate student, he studied business in Texas and completed his master’s degree in Business Administration.

Shortly afterward, Guillermo Perales founded his own company. It was in 1997 that he created Sun Holdings, LLC. He has been the CEO of the company ever since. By 1999, Guillermo Perales believed it was in his company’s best interest to expand the portfolio. He began to purchase Popeye’s and Burger King franchises. This kicked off a whole new direction for business entrepreneur Guillermo Perales.

As a business professional, Guillermo Perales has received awards and recognitions for his success as a minority business owner. He has received awards and been name a leader among Hispanic business owners. His work in business led him to participate in various board memberships in business, health, education, and finance.

Guillermo Perales knows much of his current success was started in 1999 when he bought into franchise locations. He continued to do so and is now the largest Hispanic franchise owner in the United States. In 2008 and 2009, he was recognized by Area Developers as one of America’s top franchisees.

Some of the best awards Guillermo Perales received came in 2011 and 2012. In 2011, he was awarded with the Hispanic Business Man of the Year Award by the Texas Association of Mexican American Chamber of Commerce. In 2012, Guillermo Perales was awarded with the Lifetime Achievement Award by the Latino Hotel and Restaurant Association and featured in Latino Leaders magazine as one of the most influential Latinos in the United States.